Personality in Business - Grow Smart Biz Conference
Notes from Grow Smart Biz Conference - 11 am - 11:30 am 9/29/09 - Washington DC
Personality in Business
Doing business today is different than it was years ago. Different ways now to market what you offer. Besides web sites, Add Personality to your business:
Through your website.
How many of you have a website? Your About pages is in the top 5 of what website visitors look at. Your visitors want to know about your company. They want to like you / your company and what you offer. Best way to come up with "about" content is to write it and read it to a normal person who may not know what you do. See what they say, what follow up questions they may have.
Show a Sense of Humor so people can relate easier.
Like in life, a man may may want a woman who understands his joke. Woman say, "He makes me laugh".
Apple actually marketed "humor". For instance for their ipod shuffle, the second point is "Do not eat Ipod Shuffle". Apple marketing determined the ipod shuffle was as small as bubble gum so they were able to market the humor in dont eat your ipod shuffle relation.
A smoothie company printed on the bottom of their container, "stop looking at my bottom". They didnt need to do that but used that so people would appreciate a good laugh and share the laugh with someone else.
A restaurant in Vegas has a "Gambler's Special". Its a steak dinner, baked potato and 3 shrimp for $7.77. This item is not on the menu, its just a word of mouth special.
Most important fact here is relating to your customers, coming up with ideas that will get passed around from people.
Customer Loyalty
Because your customers are buying from you today are not necessarily who will buy from you later. Customer Loyalty. Customers telling their friends about your products / services is of upmost importance.
#1 effective way to market is through word of mouth. Word of Mouth Just happens.
Now with tech you can help build word of mouth. Social Marketing. Creating and contributing in networks, forums, etc will help you. Dont focus on the tools, focus on the underlying information. Allows you to connect with people.
Personality in Business
Doing business today is different than it was years ago. Different ways now to market what you offer. Besides web sites, Add Personality to your business:
Through your website.
How many of you have a website? Your About pages is in the top 5 of what website visitors look at. Your visitors want to know about your company. They want to like you / your company and what you offer. Best way to come up with "about" content is to write it and read it to a normal person who may not know what you do. See what they say, what follow up questions they may have.
Show a Sense of Humor so people can relate easier.
Like in life, a man may may want a woman who understands his joke. Woman say, "He makes me laugh".
Apple actually marketed "humor". For instance for their ipod shuffle, the second point is "Do not eat Ipod Shuffle". Apple marketing determined the ipod shuffle was as small as bubble gum so they were able to market the humor in dont eat your ipod shuffle relation.
A smoothie company printed on the bottom of their container, "stop looking at my bottom". They didnt need to do that but used that so people would appreciate a good laugh and share the laugh with someone else.
A restaurant in Vegas has a "Gambler's Special". Its a steak dinner, baked potato and 3 shrimp for $7.77. This item is not on the menu, its just a word of mouth special.
Most important fact here is relating to your customers, coming up with ideas that will get passed around from people.
Customer Loyalty
Because your customers are buying from you today are not necessarily who will buy from you later. Customer Loyalty. Customers telling their friends about your products / services is of upmost importance.
#1 effective way to market is through word of mouth. Word of Mouth Just happens.
Now with tech you can help build word of mouth. Social Marketing. Creating and contributing in networks, forums, etc will help you. Dont focus on the tools, focus on the underlying information. Allows you to connect with people.
Labels: business personality, Grow Smart Biz, Marketing, web design
posted by VBWebsites, Virginia Web Design Company at
11:34 AM
0 Comments:
Post a Comment
Have a question or comment?
Subscribe to Post Comments [Atom]
Links to this post:
Create a Link
<< Home